We bring you the good news.
What’s really driving the boom in coaching, is this: as we move from 30 miles an hour to 70 to 120 to 180……as we go from driving straight down the road to making right turns and left turns to abandoning cars and getting motorcycles…the whole game changes, and a lot of people are trying to keep up, learn how not to fall.
Many people start a business based on a particular talent or set of skills that they can offer to others. Although these people may be very knowledgeable about their craft, more often than not, they do not have the same skillset on business. It’s common to see small business owner’s lack the knowledge of optimal business models, best practices to grow the business, important formulas and ratios to determine the actual health of the company, nor the ability to anticipate the challenges that lie ahead.
What separates mediocre companies from extraordinary companies is the ability to turn interest into revenue. Your products, services, new innovations, along with your marketing department are creating interest from consumers. A great sales team is able to turn a mere curiosity into a deep desire for your products and services.